Jeff Walker & Sonia Simone - 1 hour 10 minutes
Jeff Walker is one of the legendary figures from more traditional internet marketing. His Product Launch Formula is widely acknowledged to be one of most important information products in that market.
But if you don't already know Jeff's work in depth, you may not realize that he's always taken a very Third Tribe approach. He talks extensively about factors like connection, conversation, authenticity, and community — and ties those to serious selling strategies.
This seminar give the core fundamentals of what makes Product Launch Formula work, the bedrock that his entire course is built on. We specifically get into:
John Jantsch & Chris Brogan — 51 minutes
A lot of businesses think that "marketing" is about chasing down new leads and new customers.
Smart businesses know that some of their most cost-effective marketing comes from creating more repeat and referral business from existing customers. And when you're looking for smart business advice, John Jantsch of Duct Tape Marketing is a one-stop shop.
John and Chris dive into the nitty gritty in this interview, touching on:
Sonia Simone & Brian Clark — 1 hour 11 minutes
You're too smart to think email marketing is dead, right? (After all, you've seen how the "traditional" IM guys use it to make lots and lots of cash.)
Email's an even better tool for the Third Tribe, because it allows you to create incredible relationships with your audience, and do some "under the radar" selling. And of course, it's an indispensable tool for any launch.
In this seminar, we talk about:
Dave Navarro & Sonia Simone — 54 minutes
Dave Navarro has been a "third triber" since well before the term was coined, and he really embodies the combination of doing what works and nurturing great relationships with his customers. For those of you who don't know him yet, we think you'll find his "get it done" approach a breath of fresh air. Dave's business has grown by leaps and bounds this year, and in this seminar we'll share some of his most valuable tools with you.
We talk about:
Darren Rowse & Brian Clark — 1 hour 4 minutes
If you've ever wanted to eavesdrop on a private conversation between two entrepreneurs who have used blogs to create incredibly successful businesses, here's your chance.
This series explores how our own Third Tribe partners have built their businesses: what worked and (sometimes more revealing) what didn't.
We kick this three-part series off with Copyblogger's Brian Clark interviewing Problogger's Darren Rowse.
They talk about:
Chris Brogan & Sonia Simone — 37 minutes
It's no mystery how Chris Brogan makes money: he charges Fortune 100 companies a bundle for consulting, he gets paid a pretty penny to speak on stage around the country, and he has a New York Times Bestselling book called Trust Agents.
But how did that happen? Did he have the right Ivy League pedigree? Did he put in his time at a blue-chip Madison Avenue ad firm or a public relations powerhouse?
Nope. He has none of that. But he does have a blog.
This series explores how our own Third Tribe partners have built their businesses: what worked and (sometimes more revealing) what didn't.
We continue with Sonia interviewing Chris Brogan about how a blog can help you establish a service business, no matter your niche. You'll learn:
Brian Clark & Sonia Simone — 1 hour 48 minutes
Brian Clark once told an audience at SOBCon that his revenue model was "Yes, please."
In this call, he and Sonia get into a little more detail than that, giving you a behind-the-scenes look at the Copyblogger business model. We also talk about how that model continues to evolve, and you'll get a few details about our next big project.
You'll learn:
Leo Babauta & Darren Rowse — 50 minutes
This month, Darren interviews Leo Babauta, founder of the celebrated Zen Habits, as well has a number of other exciting projects.
This interview shows that Leo's soft-spoken minimalism doesn't mean he doesn't see his blog as a business. Leo has truly built his business to support his life and his goals, and he offers a perspective you don't often see in the internet marketing world.
You'll learn:
Johnny Truant & Sonia Simone — 55 minutes
Blogger Johnny Truant has had an exciting year. A year ago he hadn't made his first penny online. Today he's making a very respectable living, and has begun to see five-figure months in his business.
Sonia talked with Johnny recently about his story. We talk about what worked for him, what didn't, and how moving to a Third Tribe approach was not only more fun, it was a lot more profitable.
In this seminar, you'll also learn:
Glen Allsopp & Brian Clark — 48 minutes
Glen Allsopp is something of an internet tycoon. He owns and tests sites in many different topics. He's tried out virtually any monetization approach you can think of. He's learned from every kind of marketer, without worrying too much about what "tribe" they might be from.
In five years, he's made himself financially independent and has achieved enviable success and freedom. He travels the world while running a very profitable business.
He's done it by focusing intensely on the intersection between what works and what he most enjoys doing.
Oh . . . and did we mention he turned 21 a couple of days ago?
In this seminar, Glen and Brian talk about:
Jon Morrow & Brian Clark — 1 hour 02 minutes
Every online entrepreneur wants to know: How do I get more traffic?
Listen in to a wide-ranging "jam session" conversation between two entrepreneurs who understand how traffic moves online, how to attract it, and how to capitalize on it. Copyblogger founder Brian Clark and Copyblogger Associate Editor Jon Morrow trade stories about their early days when they made every mistake in the book.
They talk about what it really takes to create traffic, reputation, and authority. And they talk about how to create the kind of content you can build a solid business around.
In this seminar, Jon and Brian discuss:
Johnny Truant & Sonia Simone — 52 minutes
Product launches are a key tactic for most online businesses, but the reality is sometimes a little different from what you see from the outside. Sonia Simone interviews Johnny Truant to look behind the scenes of his most recent launch. Johnny shares the details about what worked well, what surprised him, and what he'd do differently next time.
Here's some of what Johnny shares with us:
Chris Brogan — 30 minutes
In the "Traffic Jam" seminar, Brian Clark and Jon Morrow discuss how content marketing rests on one unchanging foundation: you've got to get good. In this seminar, Chris Brogan reveals more specifically about how, exactly, to go about doing that.
In this seminar, Chris talks about:
Darren Rowse and Dave Kaminski — 41 minutes
Video content is one of the most powerful tools emerging in content marketing, but a lot of online entrepreneurs are still intimidated by it.
Web Video University founder Dave Kaminski has made it his business to make video less intimidating. He even feels that "newbies" have an advantage, as they don't have a lot of habits that need to be unlearned.
In this seminar, Dave shares his specific techniques and strategies for producing web-based video, including:
Chris Garrett and Sonia Simone — 56 minutes
Sometimes there's a big difference between planning your product and actually getting it created and launched to customers.
Chris Garrett, a five-year veteran of online business and himself once a victim of chronic "analysis paralysis," talks with Sonia Simone about the concrete steps you can take to move from ideas to action.
Because as we all know, until you move from knowledge to action, you don't have a business. This skill is one of the most important you'll ever develop as an entrepreneur.
In this seminar, Chris and Sonia talk about:
Brian Clark and Lee Odden — 51 minutes
The smart marketer knows how to get herself in front of customers wherever they are, rather than where the hipsters think her customers should be. And that often means intelligently combining cutting-edge technology tools with more traditional techniques like public relations.
Lee Odden has been combining technology with PR since the late 1990s, helping PR departments and agencies optimize their web presence and drive web traffic. In this seminar with Brian Clark, Lee shares his thoughts on:
Brian Clark and Geordie Carswell — 48 minutes
Google AdWords can be one of the most effective and reliable ways to find new customers for your online-based business.
It can also be one of the most effective and reliable ways to waste tons of money.
Google would love to take your money while you stumble around and figure things out on your own. But we'd be much happier if you got some great advice so you can start making the most of your AdWords budget right away.
That's why Brian snagged an interview with AdWords genius Geordie Cardwell. Geordie talks about the latest advice (straight from Google's mouth) on how to run an effective and profitable campaign, with dozens of specific tips and techniques.
In this seminar, you'll learn:
Brian Clark and Greg Boser — 58 minutes
Greg Boser may not be the "name brand" you recognize for SEO — but he's the guy those "name brands" call when they have a tricky SEO question.
Greg didn't water any of this down — it's serious, advanced material. You'll want to listen to this seminar several times, and you may want to keep the transcript close at hand so you can jot down notes. And of course, head to the forums to ask questions if you're having trouble with any of the concepts or techniques in the seminar.
Some of the many topics that Greg covers are:
Chris Garrett & Lewis Howes — 1 hour, 32 minutes
Ever thought a webinar would make a good addition to your business, but you were a little intimidated to get started?
Chris and Lewis break webinars down for you, and explain why they've found webinars to be a singularly effective tool for both promotion and product development. In this seminar, Chris and Lewis talk about:
Sonia Simone & Laura Roeder — 56 minutes
You've probably heard the advice that in order to build your business, you want to become a celebrity in your topic. Once we create that blog, twitter account, and Facebook page, how do we build those to "celebrity" status?
Laura Roeder has worked with actual celebrities (you know, the kind you recognize from TV and movies), but she specializes in working with small business to create their own fame. In this seminar, you'll learn:
Sonia Simone & Naomi Dunford — 1 hour, 2 minutes
In this no-holds-barred call, Naomi and Sonia will get into the advice that most "gurus" don't have the guts to tell you. Sometimes it won't be too tactful, and it may even make you uncomfortable, but it will also help you get your business where you want it to go.
In this seminar, you'll learn:
Sonia Simone & Traci Feit Love — 35 minutes
Have your sales fallen short of what you hoped for? Or could it be that you've held back from really selling, because you're not confident about where you stand with your audience?
Traci Feit love is a marketer, a communications coach, and a law school survivor. In this seminar, she and Sonia Simone explore the critical preparation you need to do in order to sell effectively. In this seminar, you'll learn:
Sonia Simone & Sean d'Souza — 54 minutes
One of the most common questions we hear from students and readers is … How am I ever going to create all this content?
Even if you think of yourself as a writer, creating the steady stream of blog posts, email autoresponders, special reports, and sales copy can be overwhelming. Marketing teacher Sean d'Souza has a gift for breaking difficult tasks down into much simpler components. In this seminar, you'll learn:
Sonia Simone & Conrad Walton — 46 minutes
Conrad Walton taught himself the essentials of SEO: the critical steps that took him from the bottom of page 2 in the SERPs to the top-of-the-page position directly below the official CBS site for his very competitive keyword. (He even beats Wikipedia — no mean feat for any SEO.)
Conrad doesn't focus on SEO ninja tactics (although if you want those, we have a seminar on that for you too — Brian Clark’s seminar with Greg Boser), but on the essential foundation that delivers the lion's share of the results. In this seminar, you'll learn:
Brian Clark & Mark McGuinness — 38 minutes
Want to know the easiest, most interesting, and most fun way to accelerate your business? It's harnessing your own creativity.
The whole idea of creativity is intimidating for many people, but each of us can become more creative with a few simple techniques. As a poet, successful entrepreneur, and licensed therapist, Mark McGuinness has a unique understanding of how creativity and business can work together to build a business that becomes truly extraordinary. In this seminar, Mark and Brian talk about:
Andrea Vahl and Sonia Simone — 34 minutes
Facebook can be a complicated platform for business owners. Their rules, functionality, and even page layout change constantly — and all of these require you to be engaged and paying attention. Since we don't control or own the platform, is it worth the time and energy?
Well, since Facebook currently gets more traffic than Google, the answer is probably yes — if your customers are there. (And increasingly, millions of customers are.)
Andrea and Sonia discuss:
Johnny B. Truant and Sonia Simone — 39 minutes
Ever struggle with issues like finding a great USP (unique selling proposition), standing out in a sea of competitors, building loyalty with your audience, or making your business really remarkable?
These are just a couple of benefits to infusing your business with what Johnny Truant calls "profitable idealism." In this seminar, Johnny and Sonia discuss:
Jon Morrow and Sonia Simone — 31 minutes
Jon Morrow's spent years studying the art of headlines that work — and he wants to share it with you. seminar focuses on how to craft effective headlines for your landing pages (particularly sales pages and email opt-in pages) — headlines that get the result you're looking for.
We talk about:
Chris Garrett and Ben Eadie — 91 minutes
We all keep hearing it multimedia is the future of the web. If you aren't adding audio and video to your mix, you run the risk of losing a significant portion of your audience, and your customer base.
But let's face it, video is intimidating. It's hard to know where to get started. Chris and Ben show you how you can quickly get started creating video content for traffic, list building, engagement, and sales leads.
We talk about:
Derek Halpern and Sonia Simone — 54 minutes
Derek Halpern shows business owners how to turn web traffic into leads and sales. And if you're not getting any traffic, he shows you how to get that, too. Tribers know Derek from the Third Tribe forums, where he shows his work ethic, his commitment to results, and his no-BS approach.
We talk about:
Karyn Greenstreet and Sonia Simone — 41 minutes
All the successful internet marketers have one. All the famous book authors have one. Jeff Walker and Jay Conrad Levinson have one ... even Napoleon Hill had one.
What have they got that you haven't got? A mastermind group. They surround themselves with their peers, brainstorming ideas and pulling solutions out of a hat. Everyone hold each other's feet to the fire, and encourages members in the mastermind group to reach their full potential — even when it's scary to get out of their comfort zone.
We talk about:
Lee Odden and Brian Clark — 52 minutes
Lee Odden is a nationally recognized thought leader in search engine marketing, consistently named as one of the most important voices in search and social media marketing. Lee is one of 25 online marketing experts featured in "Online Marketing Heroes," published by Wiley, and has been frequently cited for his search & social media marketing expertise by The Economist and Fortune Magazine.
Lee and Brian dive into the latest thinking in SEO, and why building authoritative content marketing for your business isn't just great for customers ... it's also the most effective strategy for search engines.
Susan Daffron and Robert Bruce — 39 minutes
Blogs are great for finding an audience, but there's still a massive world of traditional book readers out there. Yes, you can turn your strongest content into a book ... for more credibility in your market, wider exposure, and an additional revenue source. Book Consultant and self-publishing expert Susan Daffron tells us how.
We talk about:
Brian Clark and Sonia Simone — 29 minutes
Great JV (joint venture) partnerships can be the key to a brilliant product launch, bringing big new audiences to your material. Or they can flop miserably and do your reputation more harm than good.
How can we make sure we end up on the "brilliant" side of the line? There's no one better to show you the pitfalls (and the essentials) of great partnerships than Brian Clark. He has always made partnerships the cornerstone of his business, and he's willing to share the good, the bad, and the ugly with the Tribe.
We talk about: