Anyone that is working on a website for his or her business is probably more than a little confused about search engine optimization. No matter where you look for information on building a website, that term seems to pop out at you. This is especially true more recently. The major search engines have come up with yet another new formula for where they place a website on the search results. You do not want your site to be listed on page 1,378 when someone is looking for your product. This is what optimization is all about, getting your site on one of the first pages of results.
It used to be that webmasters could place a list of key words or phrases that would trigger your site on a search. The search engines do not like this so now you have to have the words in some type of content. SEO companies were created to write the content in ways that would give you better search result placement. You want your keywords in your content, but not too much to arouse suspicion.
Using proper seo techniques takes a bit of practice. Sometimes what you think of as a keyword will not be typed into a search bar often, but another phrase that means the same thing will be. People surfing the Internet tend to be lazy; they do not always use proper grammar when searching. This needs to be taken into consideration when writing web content. You do not want to have your site look sloppy, but you want it found. Talk to someone that understands how search engines work when you are ready to add content to your site.