Recently Pierre Zarokian, our CEO, wrote an article for Search Engine Journal about how a Restaurant with negative reviews decided to take on Yelp and just ask everyone to leave them negative reviews in return for food discounts. When Yelp was first conceived, the idea was to find local hot spots based on the tastes of your friends. Yelp’s founders had hoped they could create a network of reviews that would help to source such lists. The Yelp of yesterday doesn’t face the same problems that the massive network of today faces. Transparency Problems Yelp is the winner of a recent appeals case that gives the company rights to order reviews posted on its page as it pleases. Yelp has argued that it requires this right in order to perform its basic service, namely to offer trustworthy reviews. It argues that the star rating system benefits restaurants, which see a significantly larger bump in revenue for each star increase in ratings. The conflict of interest appears when Yelp sales people try to sell businesses higher visibility an more customers through advertising. This creates a transparency problem for the company
Have you caught up on all the recent press coverage Submit Express has been getting? A piece that appeared recently in Yahoo Voices, by Lana Bandoim, discussing why responsive Web design cannot be ignored made reference to Submit Express’s recommendations for improved mobile site design and for providing site users with a “more valuable” experience through design upgrades. Frank Bergman, over at Vatalyst , discussed in another article how “Submit Express Edges Out Other Competitors.” Bergman provided an overview of the services provided by Submit Express and gave a rationale for why search engine optimization is here to stay, though it’s undoubtedly undergoing changes.