• thirdtribemarketing
Currently browsing

May 2013

Yahoo CEO Marissa Mayer Promises to Keep the Spirit of Tumblr in Buyout

It has been rumored all week that Yahoo is going to buy out Tumblr for 1 billion dollars. The blogging site is has grown incredibly popular among young people, but many worry that the site will end up as an ad farm for Yahoo’s main site, ads that bring in billions of dollars a year. David Karp, CEO of Tumblr, is praised for staying away from traditional online advertising, and fans worry that this could be the end of its anonymous interface. What Tumblr fans most enjoy about the website is the lack of traditional advertising and the need to disclose who they really are in person. Mayer’s aggressive efforts to turn Yahoo into something renewed that users will use more often can either be a good thing or a bad thing for Tumblr. However Yahoo CEO Marissa Mayer reassures Tumblr fans that there will be no branding of Yahoo on the acquired domain and that Tumblr is to remain as a separate business operation with Karp in charge

LivingSocial Experiences Security Breach

The security of LivingSocial’s computer systems was breached through a cyber attack. Through their shenanigans, perpetrators were able to gain access to LivingSocial’s customer data. Apparently, the information of about 50 million customers was affected by the attack. Authorities were notified and they are actively looking into the case, it’s being reported. Besides names and email addresses, dates of birth, and even some encrypted (hashed and salted) passwords were compromised in the attack. News outlets circulated a memo sent by company brass. In the memo, Tim O’Shaughnessy, LivingSocial’s CEO, said, “We recently experienced a cyber attack on our computer systems that resulted in unauthorized access to some customer data from our servers,” adding, “We are actively working with law enforcement to investigate this issue.” So far it’s being assumed that no credit card or other financial information belonging to customers was accessed