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Yelp Ordered to Surrender User Data by Virginia Court

A new ruling from the Virginia Court of Appeals is forcing Yelp to reveal the names of seven anonymous users that left bad reviews of a carpet care business. The ruling looks at the legitimacy of online reviews that cannot be verified through traditional means. Yelp currently allows users full posting rights as anonymous, believing that everyone should have the right to express their opinions without identifying themselves personally. The courts, apparently, disagree. Drawing on a pre-existing statute, the Virginia court ruled that the reviews presented significant enough risk to the business that the owner was justified in requesting the user data. This case falls under well defined laws in the state of Virginia, but the rest of the US is still reeling from the verdict. Will this ruling forever jeopardize a user’s right to post a negative review of a business anonymously

Yahoo CEO Marissa Mayer Promises to Keep the Spirit of Tumblr in Buyout

It has been rumored all week that Yahoo is going to buy out Tumblr for 1 billion dollars. The blogging site is has grown incredibly popular among young people, but many worry that the site will end up as an ad farm for Yahoo’s main site, ads that bring in billions of dollars a year. David Karp, CEO of Tumblr, is praised for staying away from traditional online advertising, and fans worry that this could be the end of its anonymous interface. What Tumblr fans most enjoy about the website is the lack of traditional advertising and the need to disclose who they really are in person. Mayer’s aggressive efforts to turn Yahoo into something renewed that users will use more often can either be a good thing or a bad thing for Tumblr. However Yahoo CEO Marissa Mayer reassures Tumblr fans that there will be no branding of Yahoo on the acquired domain and that Tumblr is to remain as a separate business operation with Karp in charge