Internet Marketing Strategies That Work
(Without Being Obnoxious)

Over the last several years, online marketing has been split into two opposing teams. Two tribes, if you will.

Mention the words "Internet marketing" to some, and images of obnoxious "gurus" spring to mind. You know the guys: big red headlines, yellow highlighting, crazy promises and hype. And yet real Internet marketers (not get-rich-quick scam artists) are some of the smartest, wealthiest, and most ethical entrepreneurs you'll ever meet.

Mention the words "social media marketing" to some, and images of touchy-feely idealists who promote community over cash come to mind. And yet some of the smartest people in online marketing successfully participate in social media for higher traffic, better search engine optimization, and larger profits.

You might have guessed that there's an overlap between the best and brightest of both of those two tribes. In fact, the "middle" marketers are the ones to watch.

This middle tribe avoids excessive hype and snake-oil offers. But they have no problem asking for the sale and making money. Lots of money.

These marketers test approaches from every direction to adapt and apply what they learn in a way that works. This tribe profits from the intersection of pragmatism and progress.

This is the Third Tribe.

How did Third Tribe get started? »

Inside the Third Tribe has taken my business to the next level. The support of my fellow Tribers made my first product launch a success.

The seminars feel like a backstage pass to the rock star businesses. The discussions are detailed and results-oriented, and always have some useful information to apply to your own situation. And the forums give me support, advice, feedback and encouragement, not to mention the benefits of rubbing elbows with seasoned veterans and A-list entrepreneurs who've done what I'm trying to do.

One great thing is that through the forum and the Q&A sessions, some really big players in Internet business are really approachable — everyone has a positive, helpful attitude and there's a sense we're all on the same team.

I would recommend Third Tribe to anyone interested in seriously building their business online. The Third Tribe is all about a respectful, authentic approach to business, and that attitude comes through in every aspect of this community.

~ Kelly Kingman, StickyEbooks.com

It all started when Brian Clark of Copyblogger wrote a post about a well-known and innovative direct marketer. He got an email from Seth Godin about it — and Seth didn't like it at all. He essentially asked Brian "what team he was on."

It was a good question. Brian gave it some thought, and got on the phone with Copyblogger Senior Editor Sonia Simone. The two realized that, while they're open to ideas from all kinds of sources, they're not on anybody's "team."

This resulted in what's become known as the "Two Tribes" post on Copyblogger. Sonia playfully stereotyped the "Internet Marketers" and "Social Media Cool Kids" to show how our own "us versus them" thinking can hold everyone back.

The response was incredible. Out of nowhere, people stood up and said "You know what, I'm not a part of either of those two tribes either. Isn't there something else?"

The term "Third Tribe" came up in the comments, and it really seemed to resonate with people. We started seeing it on Facebook and Twitter and other blog posts. The concept caught the eye of social media thought leader Chris Brogan, and he and Brian got on the phone to talk about it.

Pretty quickly, Darren Rowse of Problogger entered the conversation. Which led to more discussions when Sonia became more involved. And so on.

Next thing you know, there are plans in motion, all four co-conspirators do an Internet marketing panel at Blogworld 2009, and lots of general anticipation and speculation follow.

That's pretty much the story. Here's what's happened since.

We want to invite you to join something that's proven to be meaningful and rewarding for everyone involved — financially and otherwise.

If it turns out to be a good fit for you, you're welcome with open arms.

Who's involved with Third Tribe? »

When I considered joining Third Tribe, I was concerned that because my business had not launched yet, the teaching would be too advanced for me.

But without Third Tribe, my marketing plan, choice of tools, and business model would be different -- and weaker.

I learned there are many non-pushy ways to run a successful business online and I am free to choose what works best for me and my market.

I would recommend Third Tribe to anyone who is running a business that has a presence online, especially if you have a small team and limited resources. The Third Tribe is an inexpensive way to receive high quality consulting and coaching, with the added bonus of a worldwide mastermind group in the forums.

~ Hashim Warren, CareerGreenlight.com

Any Tribe is only as strong as its people. The Tribe was founded in 2010 by Sonia Simone with the help of Chris Brogan, Brian Clark of Copyblogger, and Darren Rowse of Problogger. From day one, we were committed to building a community dedicated to marketing that's both ethical and effective.

The two leading forces in Third Tribe are:

Chris Garrett — Known as the “Authority Blogger,” Chris has extensive big-business experience with brands like Toshiba, Coca-Cola, and Procter and Gamble. But we don’t hold that against him, because he’s also one of the smartest people on the web about helping both new and experienced bloggers find the path to a viable online business.

Sonia Simone — Sonia left the corporate marketing world in early 2009 to become senior editor of Copyblogger. In 2011 she became chief marketing officer of Copyblogger Media. She knows what it's like to start from scratch without a big audience or a giant list, and create a thriving business ... all while having a lot more fun than she ever did in the corporate world. Sonia proves that smartly positioning yourself for success can lead to rapid rewards online.

Chris and Sonia are here to help you make progress with your business with live Take Action workshops, live Q&A sessions dedicated to your individual business questions, and monthly seminars on the key topics you need to know more about.

Third Tribe is about taking action and moving forward, and Chris and Sonia are your go-to resources to help you do exactly that.

More Third Tribers — You'll also be getting insight from and interaction with other Third Tribers including John Jantsch, Leo Babauta, Pam Slim, Johnny Truant, Derek Halpern, Lee Odden, Laura Roeder, Mark McGuinness, Sean d’Souza, Jon Morrow, and many more.

You! — The most important aspect of the Third Tribe depends on you getting involved.

So your next question might well be ...

What's in it for me? »

There's one characteristic to the Third Tribe that isn't immediately apparent in the sales material, and it's something you won't know until you're "inside." It's the responsiveness of the folks who run the show. They're on the forums, they're answering questions and they're responding to requests. They take very good care of their members. I appreciate this, and I know others do, too.

~ Pamela Wilson, BigBrandSystem.com

Think Internet Marketing is about some guy in a bathrobe, working a "system" from his basement office?

Not any more. Today's smart internet business owners know it's all about connections and community.

Traditional brick-and-mortar business owners spend thousands of dollars a year on trade associations, their local Chamber of Commerce, and networking groups. (And don't even ask what it costs to belong to a country club.)

They'll happily spend more on a single networking breakfast than the fee for a whole month of Third Tribe.

And it's well worth it.

They spend this money and time because it's how they grow their businesses. New marketing tips, new referral contacts, a single new idea — that's all they're looking for. Exposure to other entrepreneurs and business leaders makes the investment of time and money all worthwhile.

They know that success is contagious. When they make a habit of spending time with other smart, successful business owners, they see their own business grow.

Third Tribe is a community that's passionate about the latest in Internet Marketing. And there are plenty of tactics, techniques, and tips to learn from.

But often the greatest growth in your business comes from interacting with instructors, mentors, authors, and other entrepreneurs.

This is the true vision for Third Tribe. So here's what you can expect from your Third Tribe membership:

Live Q&A Advice

Each month features two live Q&A calls. You'll get to ask Darren, Brian, Chris or Sonia (and occasionally, another successful Third Tribers) specific questions about your specific situation. Most of us don't take consulting clients at any price. Again, these Q&A calls are worth way more than the price of admission alone, and they're in addition to the educational seminar content.

A Vibrant Networking and Advice Community

The true lasting value of this private community comes from the networking, deal-making, support, and insights that come from the interaction among members.

You'll find colleagues and friends from every stage of online business. Millionaires and "newbies," passionate beginners and ultra-successful entrepreneurs who have truly seen it all. And you'll meet "behind the scenes" folks who don't discuss their businesses on blogs or social media — but they are willing to go into surprising detail about what makes their projects work.

The relationships that form here are worth more than we could ever charge you. And you'll see people being much more candid about the behind-the-scenes aspects of their businesses than they ever would be on the outside.

Live Events

We've seen informal Third Tribe meet-ups around the world, from Austin to London to Toronto. We'll continue to connect Tribers with special events, meet-ups at conferences, and lots of other cool Third Tribe stuff that you won't want to miss out on. You'll also get member-only discounts and access to offers that won't be publicly available.

All of this interaction is powered by a top-notch Internet marketing education in the Third Tribe seminars. And you'll have a whole lot to instantly get started with.

Let's check out the seminar content »

You've probably heard that "it's not what you know, it's who you know."

Actually, it's both. And the Third Tribe exists to improve your business on both fronts.

If you're doing business online, you need to keep yourself informed. What's working today? What's tired and on the way out? What are the emerging trends? What killer new tools will help expand our businesses?

Each month you'll receive one (or more) expert audio class or webinar on an Internet marketing topic. These educational sessions are designed to be worth much more than the price of admission alone.

Every Third Tribe seminar focuses on what works. Not theory. Not an interesting idea. Instead, proven techniques, from entrepreneurs who are running real, profitable businesses thanks to online marketing.

Members who sign up today have instant access to more than 24 hours of these in-depth seminars, along with transcripts and next-action worksheets:

  • Product Launch Strategies: What Always Works and What's Working in 2010
    Jeff Walker & Sonia Simone — 1 hour 10 minutes
    Click for full description
  • How to Get Your Customers to Do Your Best Marketing for You
    John Jantsch & Chris Brogan — 51 minutes
    Click for full description
  • Action Email: Copywriting Tips for Insanely Effective Email Marketing
    Dave Navarro & Sonia Simone — 54 minutes
    Click for full description
  • Internet Business Models: Part One — the Problogger model
    Darren Rowse & Brian Clark — 1 hour 4 minutes
    Click for full description
  • Internet Business Models: Part Two — the Chris Brogan model
    Chris Brogan & Sonia Simone — 37 minutes
    Click for full description
  • Internet Business Models: Part Three — the Copyblogger model
    Brian Clark & Sonia Simone — 1 hour 48 minutes
    Click for full description
  • Internet Business Models: Part Four — the Zen Habits model
    Leo Babauta & Darren Rowse — 50 minutes
    Click for full description
  • Traffic Jam: Brian Clark and Jon Morrow on Traffic-Building Strategies
    Jon Morrow & Brian Clark — 1 hour 02 minutes
    Click for full description
  • The 5 Things You Need to Know About Your Buyers Before You Start Selling
    Sonia Simone & Traci Feit Love — 35 minutes
    Click for full description

With this much quality content available instantly upon joining, you'd guess the price must be pretty steep. Actually, you'll be surprised at how affordable it is (for now).

Get the details to join today »

Sorry, the Third Tribe is currently closed to new members!

But don't worry, we'll have opportunities coming soon for you to connect with Tribe.

While you're waiting, we'd like to offer you our free 20-part email course on the cornerstones of effective, ethical Internet marketing.

It's called Internet Marketing for Smart People and it will get you started on the path to the results you're looking for. It's also how you'll get first notification of how to join the Tribe when we re-open.

It's very important to us that everyone receiving Internet Marketing for Smart People truly wants the newsletter, so we'll need you to confirm that you want to receive it by clicking a link in an email you'll receive after signing up.

So check your inbox (and put news@copyblogger.com on your white list ... we're not spammy at all, but thanks to some less-than-ethical internet marketers, our topic is often viewed that way by the major email services).

And of course we're never going to rent, sell, or otherwise share the information we collect. That would pretty much be a violation of everything we stand for.

I cannot think of an appropriate way to thank you. The atmosphere you have created is unbelievable. As I have tweeted and said to anyone who will listen ;) joining the Third Tribe was one of the best decisions I have made in my life. I am very proud to be a charter member. ~ Ridgely Johnson, SavorTheRide.com