How Creating Cheap Videos Can Help Your Online Reputation
Blog written by ReputationStars.com. Summary: Custom promotional videos don’t always cost thousands of dollars. These tips will help you find what you …
Importance of backlinks
Article Written by : Host Edition Backlinks is one of the top search engine optimization (SEO) technique that can increase traffic to …
What will it take Google to notice my Web site?
Article Written by : Website Business Solution Those who are in the search engine optimization (SEO) field often hear from their clients and …
Google Releases Project Owl Update to Improve Autocomplete Quality
Google’s autocomplete feature was released in 2004, and it was intended to streamline the world of search. It used just the first …
How to Improve Bounce Rate Now that it’s an SEO Factor
Article by Web Design Express. If you want to get the most from your online marketing efforts, then it’s vital to improve …
Use Feedly and Storify to update content
Article Written by : Leader SEO In order to grab attention from a search engine such as Google, content needs to be …
Pierre Zarokian of Submit Express speaks at Pubcon
Pubcon , which takes place during October 5-8th in Las Vegas, is the largest gathering of search marketing professionals in North America. Its speakers represent some of the biggest brands and names in marketing, including names like Disney and Guy Kawasaki. On the subject of reputation management, veteran search marketing professional and CEO of Reputation Stars and Submit Express , Pierre Zarokian will cover how to handle negative reviews on Yelp. Yelp has become the first point of contact many consumers use when they search for local businesses. While unethical, it’s not uncommon for one business to practice negative SEO in the form of leaving poor reviews on a competitor’s website. While Yelp has done some work cracking down on this behavior, it’s also been revealed that Yelp has some unflattering practices with regards to selling ads. Those who refuse to pay say negative reviews begin to appear, sometimes in greater numbers than before.
Do you need SEO help?
Article Written by : Top SEO Software Reviews Many think creating a Web site for their business is enough to make a …
Is Bing part of your SEO strategy?
Article Written by : Credit Cards Processing News Web search in the United States is dominated by Google with over 75 percent …
Pierre Zarokian interview by Search Engine Journal about Yelp
Recently Pierre Zarokian, our CEO, wrote an article for Search Engine Journal about how a Restaurant with negative reviews decided to take on Yelp and just ask everyone to leave them negative reviews in return for food discounts. When Yelp was first conceived, the idea was to find local hot spots based on the tastes of your friends. Yelp’s founders had hoped they could create a network of reviews that would help to source such lists. The Yelp of yesterday doesn’t face the same problems that the massive network of today faces. Transparency Problems Yelp is the winner of a recent appeals case that gives the company rights to order reviews posted on its page as it pleases. Yelp has argued that it requires this right in order to perform its basic service, namely to offer trustworthy reviews. It argues that the star rating system benefits restaurants, which see a significantly larger bump in revenue for each star increase in ratings. The conflict of interest appears when Yelp sales people try to sell businesses higher visibility an more customers through advertising. This creates a transparency problem for the company