Is Bing part of your SEO strategy?
Article Written by : Credit Cards Processing News Web search in the United States is dominated by Google with over 75 percent …
Pierre Zarokian interview by Search Engine Journal about Yelp
Recently Pierre Zarokian, our CEO, wrote an article for Search Engine Journal about how a Restaurant with negative reviews decided to take on Yelp and just ask everyone to leave them negative reviews in return for food discounts. When Yelp was first conceived, the idea was to find local hot spots based on the tastes of your friends. Yelp’s founders had hoped they could create a network of reviews that would help to source such lists. The Yelp of yesterday doesn’t face the same problems that the massive network of today faces. Transparency Problems Yelp is the winner of a recent appeals case that gives the company rights to order reviews posted on its page as it pleases. Yelp has argued that it requires this right in order to perform its basic service, namely to offer trustworthy reviews. It argues that the star rating system benefits restaurants, which see a significantly larger bump in revenue for each star increase in ratings. The conflict of interest appears when Yelp sales people try to sell businesses higher visibility an more customers through advertising. This creates a transparency problem for the company
How search engine optimization look at buyer behavior
Article Written by : Keywordle – All about SEO & SEM Understanding online buyer behavior helps to design attractive and useful Web …
Bing or Google, which one will you pick?
Article Written by: How Merchant Accounts Work Bing is the web search engine from Microsoft. It was formally called Live Search, Windows …
Why stopping duplication of content is important?
Article Written by : Gear Up 4 Nature Many still thinks search engine optimization (SEO) is better than social media and email …
Baidu.com, the Chinese search behemoth
Article Written by : Merchant Capital Inc The most popular Chinese Web site Baidu claim more than 80 percent of the Internet …
Gaining Market Share through Reputation Management
Article by FixBadReputation.com More and more, companies are finding the value in maintaining social media channels. These pages help connect you with …
Google Analytics for iPhone
Article Written by : Merchant Account Central Success of a Website or even a blog depends on how the search engine treats …
Businesses Complain: Yelp is Forcing us to Pay for Positivity
Yelp’s FAQ page explicitly states that a user is unable to pay the company in order to preserve a pristine reputation. Why then is the FTC revealing 2,000 complaints that allege the company has been trying to sell exactly that idea? Yelp may say they separate the content and revenue side of the business, but they aren’t clear on what that means for businesses. Several sources from businesses who have spoken to Yelp’s sales team claim that Yelp has used their competitors to try and sell advertising space, threatening them with competition on their page if they refuse to pay. Meanwhile, consumers have privacy concerns as Yelp faces court battles over alleged falsified reviews.
Use these proven tips to improve your ranking
Search Engine Optimization is getting more complicated for small business owners who are trying to stay on top. Google’s complicated algorithm and …